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This site—a Merit Award Winner at the prestigious 2004 One Club Awards in New York—was pretty cutting edge for its time. With its bold graphics, vertical format and main navigation that changed from section to section, the site answered the call of the agency to create a propaganda-style presence. To punctuate the street-smart style, we added a spray-paint effect that s-l-o-w-l-y runs down the page as the user browses the site.