Cable & Wireless "Proud to Be" Campaign

Creative direction for series of television spots and accompanying collateral for Cable & Wireless across the Caribbean. The concept was simple...take athletes and other prominent figures that Cable & Wireless was already sponsoring, and feature them in a campaign which was tied together with the slogan "Proud to be a part of the Cable & Wireless Family". With the 2004 Olympics approaching, it was the perfect time to show that C&W supported the island community, its athletes and other talented citizens.

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