Website branding, design and build for a startup ad network that allowed publishers to add pre-roll video advertising to their pages. ShortTail Media was the brainchild of my client, the former General Manager of CNN Online, David Payne. He launched the company with a focused effort on developing the product first, and then sought a web presence befitting a new media company which was aligned with some highly visible and respectable brands. Simply put, they needed a web presence that demonstrated the product and communicated the benefits to both Publishers and Advertisers alike.
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