Creative direction for series of television spots and accompanying collateral for Cable & Wireless across the Caribbean.
The concept was simple...take athletes and other prominent figures that Cable & Wireless was already sponsoring, and feature them in a campaign which was tied together with the slogan "Proud to be a part of the Cable & Wireless Family". With the 2004 Olympics approaching, it was the perfect time to show that C&W supported the island community, its athletes and other talented citizens.
Hey! If you like that, you may also like one of these: