Cable & Wireless "Proud to Be" Campaign

Creative direction for series of television spots and accompanying collateral for Cable & Wireless across the Caribbean. The concept was simple...take athletes and other prominent figures that Cable & Wireless was already sponsoring, and feature them in a campaign which was tied together with the slogan "Proud to be a part of the Cable & Wireless Family". With the 2004 Olympics approaching, it was the perfect time to show that C&W supported the island community, its athletes and other talented citizens.

Hey! If you like that, you may also like one of these:

Communal Table Food/Cultural Publication
HP/Dreamworks "Hedgegames" website
PMI "Snowed Under" Digital Graphic Novel
LuckeYou website
Disney's Photopass Ecommerce Website
The Gate Worldwide: Agency Rebrand
SSGA "Precision Games"
Handstand iPhone App
Nasdaq "Ambition" Campaign
Hiptop Campaign for Cable & Wireless
Back to Top