About Me

This site is mostly about my work, but yeah, I have to admit that my personal life gets mixed in. I love what I do for a living. In that way, I suppose I am guilty of mixing business with pleasure.
I am a Designer first and foremost. I use design thinking methodologies to help solve business problems. I place a high value on clear communication and direction, and my ideation, pitch-work and design savvy has led me to success in industries ranging from entertainment to finance. 
My experience as a digital strategist and UX designer has guided me to move beyond the surface application of marketing and advertising tactics, and work toward a more product-oriented focus. To continually retool, optimize and improve at the product level—where most of the deeper customer interactions take place. Where the consumer/user is given a voice, the work becomes more meaningful. And where the work is measurably effective, it gains merit.
In the late 90's to late 2000's, I owned an Orlando, Florida-based shop—called Juicy Temples—which specialized in image and interactive design for arts and entertainment brands. There, I worked with and managed a handful of incredibly talented young creatives and business people. That lil’ design shop did some great work over the course of a 13 year run. Many of the pieces in my portfolio represent that time-period and those collaborations.
As a team leader in the advertising industry, I’ve led and collaborated with talented groups of brand planners, strategists, designers, technicians and I’ve managed relationships with clients and their decision makers. My work is best illustrated by case study examples of design and direction for global brand campaigns such as Nasdaq’s “Ignite Your Ambition”,  Audi’s “Art of the Heist”, and HP/Dreamwork’s “Hedge Games” microsite.

Recognized
My work has been recognized by leading industry publications and has also been honored with numerous awards:
INDUSTRY AWARDS:
Gold at the Financial Communications Society (FCS) Awards for the State Street Global Advisors Tablet Ad “Vending Machine” – 2015
Gold at the Financial Communications Society (FCS) Awards for the SSGA Tablet Ad “Newspaper” – 2015
Silver at the FCS Awards for the SSGA Integrated Campaign - 2015
Silver at the FCS Awards for the Nasdaq Microsite - 2015
Bronze at the FCS Awards - 2014
Silver at the FCS Awards - 2013
CLIO “Short List” - 2004
Bronze Lion at Cannes Lions International Advertising Festival - 2004
Gold at the New York Book Show (School Publishing Category - 2004
The Marketing and Interactive Excellence (MIXX) Awards - 2004
American Advertising Federation’s Art Director of the Year, Central FL - 2003
Award of Excellence in 4 categories, at the CASE Awards (Council for Advancement and Support of Education) - 2001

PUBLICATION CREDITS:
HOW Magazine
HOW Magazine’s International Design Annual
STEP’s “Top 100 Designs” Issue
Communication Arts Interactive Annual
Rockport Publisher’s “1,000 Type Treatments”
STEP’s “Top 100 Interactive Designs”
PRINT Regional Design Annual
Rockport Publisher’s “1,000 Greetings: Creative Correspondence Designed for All Occasions”
Rockport Publisher’s “Great Graphic$ on a Budget”
Public Speaker
I have spoken on the topic of design at AIGA and Ad-Fed events, performed live interactive review/critiques at WordCamp Miami, and have judged numerous design and advertising competitions. Some say that I am an inspiring and motivating speaker. I’ve spoken to audiences of students and professionals, with a focus on the important role that design plays in improving communications, and the powerful role that process plays in a successful, creative business environment. I have spent years “reconciling creative artistry with the practical realities of the business world,” and that is a story I never mind sharing with those willing to listen.
Musician
I’m also a musician and songwriter. I’ve played in several bands, toured minimally, played original sets opening for national bands like the Lemonheads, Yo La Tengo, Death Cab for Cutie and Cursive. I’ve played some cool gigs—like back in 1996 when I wrote an original score for the Southern Ballet’s modern dance piece which played in front of sold out crowds at the Bob Carr Auditorium in Orlando. And on a really fun note, I used up 7 seconds of fame when I wrote the only song heard in the feature indie film, “The Blair Witch Project.” Nowadays, I write a bit, but its still only an occasional hobby.
Family Man
None of the above would be possible if it weren’t for my most-amazing wife, Lisa. She’s supported me through it all, and whats even cooler, is that we’ve worked so well together over the years. She’s an experienced traffic manager who has worked in publishing and for a handful of agencies. She helped me run the studio back in the day at Juicy Temples, and I’ve even had the good fortune of bringing her in on project work at The Gate. Man, where would I be without her planning and organizational skills!
Lisa and I have dedicated our lives to the raising, feeding and education of another sentient being, our 10 year old daughter, Finley. She’s way smarter than me and has the moral compass of her mom, so she’s destined to do great things. Its such an eye-opener to watch a kid blossom. Like little sponges. 
Together we are all studying Bruce Lee’s martial art called “Jeet Kune Do” or The art of the intercepting fist. Through his teachings, and continued practice, we hope to grow into better human beings. Fit for anything through mind, body and spirit.
Everything I do moving forward is for the purpose of making a better future for my girls. My aim is to make it rich with travel and cultural experiences, learning and laughter!


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